A lipstick but not as you know it, IT Cosmetics Pillow Lips boasts a buffet of lip-nourishing extracts – including collagen and hyaluronic filling spheres – to keep your kiss plumped-up and cushion-y soft. Smoothing fine lines as it coats with a cloak of conditioning colour and suede-effect finish, each of the shades was created to complement every complexion. The uniquely shaped bullet then hugs the lips’ contours to quickly and evenly distribute pigment – from smooth nearly-nude to bright, head-turning scarlet.